WestSoy #1 Brand Of Soymilk In The Natural Foods Channel Introduces Exciting New Products At Natural Foods Expo

MELVILLE, NEW YORK (September 1, 2000) -- WestSoy, the #1 brand of soymilk in natural foods, is introducing 2 new soymilk beverages at this year's Natural Foods Expo in Baltimore, Maryland. Continuing the brand's tradition of providing "better for you" and delicious soymilk beverages, WestSoy introduces Smart Plus and Low Fat Chocolate Soymilk Drink. These exciting new products will be available in a consumer-friendly, aseptic slim square liter with a screw top. They look like they belong in the refrigerator, but have the benefit of a full-year shelf life.

The soymilk category is experiencing outstanding growth. The category is up 24% in natural foods. This growth can be attributed to the recent FDA claim stating that 25 grams of soy protein per day as part of a diet low in saturated fats and cholesterol may reduce the risk of heart disease. This claim has helped drive the tremendous growth of soy in the US. "Consumers are entering the soy category as a result of the press soy has received, but are not willing to forfeit great taste for nutrition," said Brand Manager Jennifer Orr. WestSoy has always been there to meet the consumer need for the benefits of soy with great tasting soymilk products.

New WestSoy Smart Plus soymilk drink provides 11 grams of protein -- more protein than any other soymilk on the market and 33% more protein than whole dairy milk. Available in Vanilla and Plain, Smart Plus soymilk is a great way to enjoy the benefits of soy while getting 44% RDA of protein. As always, WestSoy uses whole organic soybeans and has no soy protein isolates. Smart Plus is sweetened with brown rice syrup and uses no cane juice sweetener. An excellent source of calcium and fiber with no lactose or dairy, Smart Plus is great on cereal, as a baking ingredient or right out of the glass. Smart Plus Soymilk drink from WestSoy, one of the smartest ways to enjoy your soy.

Indulge in the goodness of soy with Low Fat Chocolate soymilk drink from WestSoy. The natural foods soymilk leader developed a decadent, but lowfat chocolate treat packed with all the goodness of soy. WestSoy Low Fat Chocolate is a good source of fiber, vitamin A and Iron. It's cholesterol, lactose and dairy-free and the taste can't be beat. WestSoy Low Fat Chocolate Soymilk outperformed all other chocolate soymilks in independent taste panels. WestSoy Low Fat Chocolate Soymilk is a delicious way to enjoy your soy.